We all will become Googloids
It's not enough that you have free email (Gmail), free office productivity suite online (Google Docs), free online maps (Google Maps) and free this and that... I mean the list is endless and now we are going to have a free in-car GPS navigation system for again FREE (excluding the device - of course). And the new Google GPS is not only free but it is superior to any competition thanks to the amazing StreetView integration. You can navigate using real 3D type view of the surroundings when StreetView images are available. I mean how cool is that? Not any other company could take photographs of all the streets of all the major cities in the world than Google. It would be too expensive! But Google can. Google can disrupt almost any market it enters nowadays. Their advertising funded approach to everything can and will upset many businesess now and in the future. The sheer mass of users who see Google adverts in various channels every day is huge. This creates the fuel to transform many industries. Google also likes buying companies - it is becoming a huge machine that will eat everything which is in front of it.
Even on my Windows 7 powered laptop I have Google logo cleverly placed next to the Windows start button. Google is finding its way to everywhere slowly. Soon we have Google computers, Google phones, Google cars, Google WHATEVER. The entire planet will be renamed to Google and we will become Googloids and we only eat Google food and work for Google. What happened to choise and innovation? And their LOGO is ugly! I like much more the logos of all other big companies - I do not want to have that ugly Google logo on my car! I do not want to become a Googloid! Disruption is great - but also there seems to be no real match for Google at the moment. Big companies like Nokia, Microsoft are already shaking becouse of the power Google has created. Google can even change their logo for a day to a barcode and their brand just gets bigger and better every moment. When is it going to end? Where is the new innovative company that will become match for Google? The problem is that if there is such a company Google will buy it. It eats everything due to the sheer volume of Google advertising traffic which fuels any of the creative ideas Google has. I do like Google disruption but I also want choise - I want to use other cool products from other cool companies! Thank God Google Wave is not great - so not everything Google does is great - Google is also human. Pheew. I did not used to like Microsoft but I think I am going to switch to Live search - just for a change. I also like their visual design more - Google sucks in style big time. http://www.techcrunch.com/2009/10/28/google-redefines-car-gps-navigation-google-maps-navigation-android/
