Email is dead!
Finally it is official - email is dead as the Wall Street Journal states (link below). If I look at my own inbox, 90% of the emails I receive are junk. Only couple of emails from friends and relatives. Nowadays I do receive most of my personal emails and invitations from friends via Facebook - the social media is becoming a full communication medium replacing email and also IM. Traditional email is really anymore a replacement for the junk mail that used to come through the letterbox. As a result emails usefulness has gone down as it's value as a marketing tool. Many email marketers note that their open rates are going down on email and everyone is looking now how to leverage Social Media mostly meaning Facebook and Twitter. Social Media is how you communicate now and also how you market your products since that's where the people are. World is changing - fast, it's better to adjust your marketing strategies now.
WSJ: Why Email No Longer Ruleshttp://online.wsj.com/article/SB10001424052970203803904574431151489408372.html
